Building an audio brand strategy to improve likeability and brand recognition

Steve Keller (iV Audio Branding)
Season 1 | Episode 3

Do not underestimate the power of a good audio branding strategy. We talk to Steve Keller, CEO of iV audio branding that created audio strategies for Vodafone, Coca Cola, Burger King and Nike. Improve your brand with the sense of sound! In the 3 we discuss three ways not to use a QR-code, because that’s just the kind of mediocre branding and lame marketing that we’re trying to kill. Enjoy and let me now what you think by sending me an e-mail at Dennis@thebetterdifferent.com of on Twitter @Dennisvdlo.

If you close your eyes and just listen to the way your brand sounds, can you still recognize it? Building a brand is not just visual, it's audio as well!

Steve Keller - iV Audio Branding