Influence buying behaviour with sensory branding

Dr. Charles Spence (Professor, University of Oxford)
Season 1 | Episode 1

Use multi-sensory marketing and branding to create an experience that influences buying behaviour. In this episode we talk to Dr. Charles Spence from the University of Oxford at the Transform Conference in Londen. Also in the 3, we list three reasons why brands should join Meerkat and/or Periscope today! Enjoy the podcast and let me know what you think on Twitter @Dennisvdlo

A brand experience is created with not one or two of the senses, but by all five of them. And most of that is completely unconscious!

Dr. Charles Spence - Oxford University

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