How Starbucks grows sustainable by storytelling from the inside out

Victoria Cornwall (Starbucks)
Season 1 | Episode 2

Starbucks is one the biggest brands worldwide and keeps growing in a sustainable way. Victoria Cornwall is a big part of that as Partner Communications Manager for Starbucks EMEA. She talks about storytelling, branding from the inside out and growing big by staying small. A must-listen for all the companies that want to grow in a sustainable way.

 

We invests millions in branding, but it all comes down to the last 10 feet. If your experience of the way the barrista hands you your coffee is bad, all advertising is wasted!

Victoria Cornwall - Starbucks